WHY IS THE next generation FOREVER LITTER TRAY BETTER?
The newest (4th Generation) Forever Litter Tray is the result of years of experience, customer feedback and experimentation. We have selected the highest quality material (ABS) to provide you with a tray that fits better, lasts longer and is easier to clean and care for.
We have replaced the magnetic flap attachment with our proprietary Clip-on Flap (patent pending), so no more flaps falling off!
Eco-Friendly
We are committed to doing our part for our environment. Beyond the massive number of cardboard trays we’re helping to keep out of landfill, OUR TRAYS ARE MADE FROM THE HIGHEST QUALITY 100% RECYCLED ABS, and being Made in the USA means reduced carbon emissions due to not having to ship our trays from the other side of the planet. Our philosophy is to make the highest quality product that people will be able to keep and use for many years — but still be able to ultimately recycle.
Odor Control
Being a reusable tray, minimal cleaning is required. Our recommended Care and Cleaning procedures help make a dramatic difference in reducing odors, while extending the life of your crystals. Our glossy, non-porous ABS trays won’t absorb odors or stains, and any buildup is easily prevented (and removed) using our easy cleaning methods, without needing to resort to harsh chemicals.
Easy to Clean & Maintain
We listened to customer feedback! Our intelligent design does away with the most common frustrations, making our trays a breeze to clean. We’ve eliminated the pesky (and essentially useless) ridge, making the tray significantly easier to scoop out, while at the same time adding more “poop storage” space. Our clip-on flap won’t fall off like the magnetic flaps, and can even be left in place for quick wipe-downs only when necessary. We even include a Fill Line on the tray to take the guesswork out of refilling your tray after cleaning.
Check out our cleaning video.
HOW DID WE IMPROVE THE DESIGN?
WE LISTENED TO OUR CUSTOMERS!
1. We improved the poop compartment
Their original disposable cardboard tray design is fairly primitive, based on the assumption people will put in minimum effort and simply let the tray fill with waste, and then throw the whole thing out. The business model is to just keep selling people more cardboard trays.
We figured out that the tiny “poop compartment” barrier at the back of the tray only serves a purpose in the disposable cardboard trays, and even then doesn’t work that great. Everyone simply copied that design for the reusable trays — when in reality it serves no useful purpose in a reusable tray that you clean/scoop out. We’ve removed that barrier, which opens up the storage area and makes scooping and cleaning way easier.
2. We designed a better odor control flap, and got rid of the magnets
One of the biggest sources of frustration are the flaps that attach with the magnets. They continuously get knocked off (or fall off) and need to be fished out of your dirty litter box and reattached. We designed a clip-on flap that does away with the magnets and stays in place. You can even leave it installed and occasionally just give it a wipe-off with a paper towel and 50/50 solution of white vinegar and water.
Please watch our Cleaning and Care Video
3. Made from high quality ABS and not cheap polypropylene
ABS is stronger and allows us to manufacture a more precision product that fits perfectly, with no warpage on the sides to cause fitment problems. The hard, high-gloss, non-porous surface also means it is easier to clean and won’t absorb odors or stains (when using the recommended cleaning procedures).
(PAID AMAZON LINK)
HOW DID WE IMPROVE THE DESIGN?
WE LISTENED TO OUR CUSTOMERS!
1. We improved the poop compartment
Their original disposable cardboard tray design is fairly primitive, based on the assumption people will put in minimum effort and simply let the tray fill with waste, and then throw the whole thing out. The business model is to just keep selling people more cardboard trays.
We figured out that the tiny “poop compartment” barrier at the back of the tray only serves a purpose in the disposable cardboard trays, and even then doesn’t work that great. Everyone simply copied that design for the reusable trays — when in reality it serves no useful purpose in a reusable tray that you clean/scoop out. We’ve removed that barrier, which opens up the storage area and makes scooping and cleaning way easier.
2. We designed a better odor control flap, and got rid of the magnets
One of the biggest sources of frustration are the flaps that attach with the magnets. They continuously get knocked off (or fall off) and need to be fished out of your dirty litter box and reattached. We designed a clip-on flap that does away with the magnets and stays in place. You can even leave it installed and occasionally just give it a wipe-off with a paper towel and 50/50 solution of white vinegar and water.
Please watch our Cleaning and Care
3. Made from high quality ABS and not cheap polypropylene
ABS is stronger and allows us to manufacture a more precision product that fits perfectly, to with no bowing on the sides to cause fitment problems. The hard, high-gloss, non porous surface also means it is easier to clean and won’t absorb odors or stains (when using the recommended cleaning procedures).
(PAID AMAZON LINK)